We're Joining Forces with Brand Revolution!

Published on 05.03.26

We have some incredibly exciting news to share with our community, partners, and clients. As of today, fresh id is officially joining forces with Brand Revolution, a creative agency of 200+ international experts across five continents that specializes in creating innovative brand experiences through strategic ideation, creative design, video production, event execution, and innovative merchandise programs. 

For over a decade, our mission at fresh id has been more than just great products. We’ve always believed that a piece of custom merchandise or a beautifully designed package is a bridge—a way to bring people together and create something that truly matters. By joining the Brand Revolution family, we’re only strengthening that mission with more creative resources than ever.  

WHAT THIS MEANS FOR CLIENTS

First and foremost: it’s business as usual, only better. The fresh id team isn’t going anywhere. We will continue to operate from our hubs in Nuremberg, Hong Kong, Berlin, and London. Your day-to-day contacts remain exactly the same. All projects and client relationships will continue uninterrupted, but now they’ll be backed by the massive creative engine of Brand Revolution.

WHAT MAKES THIS A GREAT MATCH

Brand Revolution has been on a roll, recently integrating the social-first experts at Brilliant and the Emmy Award-winning studio Lumenati. By adding fresh id to the mix, they are solidifying a world-class, end-to-end solution for brands.

Access to New Services: With Brand Revolutions “House of Experts”, we can now offer new award-winning services - including events, video production, creative strategy, and social media marketing - to our fresh id clients. 

Direct-to-Source Power: Our established infrastructure and on-the-ground team in Hong Kong brings unparalleled control over manufacturing, quality assurance, and speed-to-market to the greater Brand Revolution team. 

Sustainability at the Core: Our Platinum EcoVadis Medal places us in the top 1% of companies globally for sustainability. Brand Revolution shares this commitment to doing things "the right way," ensuring that your merch isn't just high-quality, but ethically and transparently produced. 

Global Reach, Local Heart: From Austin to Hong Kong, we are building a truly "globally connected" agency while keeping our hubs engaged with local markets.  

A WORD FROM OUR FOUNDERS

Our founders, Marc and Sebastian, are looking forward to what the future holds for fresh id.

"Joining Brand Revolution lets us keep growing our ideas and values, now with a partner who shares our passion for doing things the right way," says Marc Huff.

Sebastian Fiedler adds, "With Brand Revolution, we have a partner who understands our vision and wants to help us make a positive difference, not just for brands, but for everyone connected to our work."

Alisa Haynes, CEO of Brand Revolution, echoed the sentiment: 
“We’re beyond thrilled to welcome fresh id to the Brand Revolution family. Their expertise in customized merchandise and packaging, combined with their strong commitment to sustainable processes, makes this an incredibly exciting addition to our group. With fresh id joining the team, we are building one of the largest in-house overseas custom product development and sourcing capabilities in the industry, while significantly strengthening our presence in the German market. This move brings us closer to our ultimate goal of being a truly globally connected marketing agency — bringing world-class expertise together under one roof. We can’t wait to start learning from each other and delivering even greater value to our clients.”

LOOKING AHEAD

We want to take this opportunity to thank you for the trust you’ve placed in fresh id over the years. Our clients and long-standing relationships are what has made fresh id into a company that we are incredibly proud of.  This acquisition isn't just a business move; it’s an upgrade to the creativity, scale, and sustainability that we are excited to offer you. We can’t wait to show you what we can do together. 

Stay tuned for more updates, and as always, thank you for being here!