Custom Merch for Oktoberfest 2026!
Oktoberfest 2026 runs September 19 to October 4 in Munich and brings in over six million visitors from all over the world. It’s one of the biggest branding opportunities of the year, so here’s our lineup of favorite merch items that we can have delivered in time for Prost Season:
THE FELT HAT (pictured above): The classic Tyrolean-style felt hat is an Oktoberfest staple that we can customize it with your brand’s embroidered logo. Because these are worn all day, every day of the festival, this is guaranteed visibility and guaranteed photos.
CLASSIC APRON (pictured above): We made this blue apron for Erdinger, and we love it for its bold, iconic branding. Aprons are worn on the job, thrown over shoulders, and caught in the background of a thousand photos; proving that large-format branded fabric is not only cheap to produce but also highly visible. Pound for pound, one of the best-performing items on this list.
SILK SCARVES: An Oktoberfest-themed silk scarf is an instant standout. Worn on the head (very trendy right now) or as a pocket square, it adds a little extra Bavarian flair and keeps your brand front and center.
ENAMEL PINS: Guests collect and trade pins all festival long - let’s design one they’ll want to keep. A custom heart-shaped "Lebkuchenherz" pin, for example, will combine your brand with something classically Bavarian.
GLUPPERL: The traditional clothespin every Oktoberfest regular recognizes, clipped to a dirndl or shirt as a conversation starter. Simple, low-cost, and endlessly customizable: a great idea of for a giveaway.
TOTES: The easiest “yes” on this list. Because visitors need to pack supplies to last them all day, totes are a win-win for both guests and your brand. They're also one of the most cost-effective ways to extend your reach past the festival grounds, as guests will likely take them home as a lightweight souvenir.
THE TAKEAWAY: The best Oktoberfest merch is about picking items people already want to wear, carry, or take home to remember their time in Munich. We'll help you to design something that people want to keep for years to come.
Ready to make Oktoberfest 2026 your brand's biggest moment yet? Get in touch today and let's build a merch lineup that fits your brand, your budget, and your timeline.
